Saturday, 30 January 2016

ER Couture Part 2

What Asian influences do you place in your designs?
Our logo is a balanced knot that captures ER Couture’s structure and sophistication. This is a centerpiece in our design that is known as our signature. You can see this incorporated on the black silk top with a cut-out back detail.

I have lived in Asia for more than 10 years so it's hard for me to take a step back and say I am clearly influenced by Asia in this way... It's not because I strive to incorporate an Asian influence in my design, but my design very personal, therefore reflects my everyday life.

Our signature three-dimensional, hand-sewn, fabric manipulation looks like a braid. This detail is seen as an Asian twist and is clearly our design DNA.

What’s the difference in attitude towards fashion that you see between now and when ER Couture opened its doors?
I think Vietnamese are becoming more aware of quality and want garments that are not copies made by tailors. They are now more interested in design and wearing something unique.

Part 3 coming soon...

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