Friday, 15 April 2016

ER Couture Part 3

How would you describe the changes in your own style having lived in Vietnam for nearly ten years?
What one creates should always be relevant and reflect the here and now. It being in Vietnam or anywhere else. I have reflected upon the typical schooling where it's all about being evolutionary in terms of design to be more focused on women, our needs and our typical body-consciousness.

All women want to be taller, thinner and look sophisticated without feeling restricted. This leads me back to the beginning of the interview pointing towards the silhouettes--what you see when you don’t see it. ER Couture creates collections that cater to women who are not necessary fashion model size. We focus more on draped dresses and tops that skim the female figure.

The mission of ER Couture is to give women garments that make her feel comfortable and unique by collections, which combine different design elements in a way that redefines femininity. Durability and quality are the most primary features of our design; these are reflected in our fabrics, exquisite workmanship and attention to detail.

“Clothes are like your second skin, make sure they let you breathe.”

Saturday, 30 January 2016

ER Couture Part 2

What Asian influences do you place in your designs?
Our logo is a balanced knot that captures ER Couture’s structure and sophistication. This is a centerpiece in our design that is known as our signature. You can see this incorporated on the black silk top with a cut-out back detail.

I have lived in Asia for more than 10 years so it's hard for me to take a step back and say I am clearly influenced by Asia in this way... It's not because I strive to incorporate an Asian influence in my design, but my design very personal, therefore reflects my everyday life.

Our signature three-dimensional, hand-sewn, fabric manipulation looks like a braid. This detail is seen as an Asian twist and is clearly our design DNA.

What’s the difference in attitude towards fashion that you see between now and when ER Couture opened its doors?
I think Vietnamese are becoming more aware of quality and want garments that are not copies made by tailors. They are now more interested in design and wearing something unique.

Part 3 coming soon...

Tuesday, 15 December 2015

ER Couture: Woven Details Part 1

We always love catching up with Elisabeth Rolskov, the Founder and Designer of Danish clothing line ER Couture, offering a beautiful rainbow of colours and monochrome ready-to-wear pieces for women. Here's the first part of the series featuring the brand and its creator.

What intrigues you about Asia in terms of design?

This might be a typical designer’s abstract answer, but I’m going to say it anyway: silhouettes--what you see when you don’t see it. If we look at the big players of traditional fashion in Asia, we see a completely different and much more graceful ‘cut’ than in Western history where Europe especially wanted to highlight the hip and cleavage.

The Japanese kimono, the Mandarin cheongsam, the Korean hanbok and the Vietnamese ao dai--all these put emphasis on covering the body and creating silhouettes around the feminine shape instead. A graceful flow of silk works as an enticing and mysterious way of showing off the feminine body in all its shapes and sizes. I really, really like that.

Do you see a link between Danish fashion and Vietnamese fashion? Why or why not?

I believe all designers, tailors and clothiers are linked together in the craft of making 'art' that can move and adapt to whomever wears it. There are differences and exceptions everywhere among designers, regions, and trades but generally speaking, Danish fashion is more minimalistic and sturdy with a focus on simple structures, while Vietnamese fashion in general works with more details, colours and patterns.

More soon...

Tuesday, 8 December 2015

She's Got Style

Christina Yu is the Founder and Creative Director of Ipa-Nima producing original design handbags, wallets and purses using the softest leather in colours that'll make you smile. I love styling outfits with her creations. They always add that final oomph! Fans include Cate Blanchett and Maggie Cheung...

Jumpsuit by Lyn Around; Shoes from What For?

Dress by SODA; Shoes by Christian Louboutin

Caftan dress by SODA; Shoes by MANEESLIP

Wednesday, 25 March 2015

The Nanette Tokyo Short Trench. Will Travel

Just one of the many ways to wear the Tokyo Short Trench by Nanette. A perfect travel companion. Rolls up as easily as a shawl for the seat pocket in front of you. Also available in Navy.

Monday, 23 March 2015

Introducing: Nanette--Inspired by a Nomadic Story

I hope you've been well since the last post. I've been quietly busy planning and designing for the launch of Nanette , the new clothing line inspired by my nomadic life. Here are a few pictures to share with you of our clothing label, the collars we love and the Saint-Tropez Dress, a favourite. To see more follow us on: Facebook, Pinterest and Instagram. All clothing are named after destinations around the world, some of which I've worked in and others I plan to visit one day. Enjoy!

"We know every wardrobe contains a story. We'd like to be part of yours."

Wednesday, 18 December 2013